The short version
Your site loads fast, works well on phones, and Google can read it clearly. Nothing here is urgent. The five fixes below help Google and AI tools like ChatGPT understand your business, and make a few spots easier to read. Most take a web person under an hour in total.
Your scores
Scores are out of 100 and come from Google's own PageSpeed test. 90 or above is good. Any score under 100 shows which fixes below will raise it.
Fix these, in this order
Add a sitemap and a robots file
Google + AI10 minutesThese two small files tell Google and AI tools which pages you have and that they're welcome to read them. Your site has neither, so new pages get found more slowly.
How: most site builders (Wix, Squarespace, WordPress with an SEO plugin) make both with one setting. Then submit the sitemap in Google Search Console.
Tell search engines what your business is
Google + AI20 minutesYour page doesn't include "business details" code (called structured data). That code tells Google and ChatGPT your business name, what you do, where you are and how to reach you, in a form they can't misread.
How: add an "Organization" block with your name, logo, email and website. Many site builders have a "business info" setting that does this for you.
Darken 2 pieces of light text
Raises "Easy to use" score10 minutesTwo spots have text that is too light against its background. People with weaker eyesight, or anyone reading outside on a phone, will struggle with them.
How: make that text a darker color, or the background lighter, until the contrast is at least 4.5 to 1.
Put headings in order
Raises "Easy to use" score5 minutesOne heading skips a level, for example jumping from a big heading to a small one. Screen readers, which blind visitors use, rely on that order to move around the page.
How: change the heading's style setting so levels go in order (Heading 1, then 2, then 3).
Shrink one photo
Speed5 minutesOne image is larger than it needs to be. Shrinking it would save about 131 KB, so the page appears a little sooner on slow phone connections.
How: save the photo as WebP, or resize it to the size it actually shows on screen, and upload it again.
What's already working well
- The page shows up in about 1.5 seconds on a phone. Most sites take 3 or more.
- It's secure (https), so browsers don't show a warning.
- It fits phone screens properly.
- Clear page title and description, which is what people see in Google results.
- A preview picture is set, so links shared on Facebook or in texts look good.
- Every image has a text description for screen readers.
Can Google and AI tools find you?
| Secure address (https) | Yes |
| Clear page title and description | Yes |
| Business details code (structured data) | Missing |
| Sitemap | Missing |
| Robots file | Missing |
| Contact info on the page | |
| Phone, address and hours | Not shown (fine for an online business) |
| AI guide file (llms.txt) | Optional, new and not required |
What to do next
Hand this list to whoever looks after your site, or work through it yourself using your site builder's help pages. Your site is already well built, so you don't need a new one.
The accessibility part of this report is an automatic check. It finds common problems, but it is not a legal or ADA compliance audit. Questions? Reply to the email this report came in.